Product in the Richi network

Hookr

Mission

Hookr shows creators before they post whether a short video works: with a Viral Score from 0 to 100, eight dimension scores and concrete fixes.

Visit the websiteTesting
hookr.media
Hookr

Vision

Hookr aims to be for short videos what an editor is for text: a reliable check before publishing.

What Hookr does

  • 01

    Viral Score

    A value from 0 to 100 sums up a video's chances.

  • 02

    Eight dimensions

    The breakdown shows where a video loses its viewers.

  • 03

    Concrete fixes

    Every weak spot comes with a prioritised, actionable recommendation.

  • 04

    Live benchmark corpus

    Videos are scored against continuously refreshed viral TikTok and Instagram videos from the chosen niche.

How Hookr is built

  • A number that explains itself

    A score only earns trust when it shows where it comes from.

  • Current, not generic

    What works on short-form platforms shifts weekly, so the benchmark moves with it.

  • Before posting

    Feedback only helps while the video can still change.

How Hookr grew

Starting point

Creators only learn whether a short video works after posting it, when nothing can be changed anymore.

How it was built

Hookr scores videos against a continuously refreshed corpus of viral TikTok and Instagram videos. The pipeline keeps the corpus current, and the score shows eight dimensions and concrete fixes.

Growth

Hookr is in its test phase. Scaling follows once the scoring is stable across all niches.

Who is behind Hookr

Yves Richel

Yves Richel

Founder of Richi

Yves Richel founded Richi. He picks the niches, builds the products with AI in the development process and scales them organically through Google.

LinkedIn

A niche for your brand?

A short message with brand and audience is enough to start.

Request a partnership

Last updated: